
05 January 2010
BASKIN ROBBINS SACKINGS RESULT IN WEBSITE GOING DARK?

04 January 2010
MORE STAFF SACKINGS AT BASKIN ROBBINS A SOUR NEW YEAR'S EVE PRESENT TO FRANCHISEES
Allied Brands (ABQ) management handed out the greatest of New Year's presents to two Baskin Robbins staff on New Year's Eve - they were sacked!The first was ANOTHER franchisee support manager, Tony Easthaughffe, who has joined the revolving door of hired-and-sacked low level managers. He's been at Allied Brands barely six months according to reports, and has been widely ridiculed by franchisees. This comes on top of previous reports of other support managers leaving due to their job duty that requires them to lie to franchisees at direction of senior management. The only franchisee support manager of any tenure is Trent Graham, originally a director of ABQ and son of the disgraced Graham family, continuing family tradition. Another perk of senior management, it's been said.
The second casualty is Sheridan Burke, the marketing manager of a one-person department that has a stunning string of failures including a TV campaign that featured embarrassingly bad Batman and Robin characters - a campaign that never actually shows the product, the kiss of death for a food company. The marketing position also has been a revolving door of comings and goings - while Burke lasted 18 months, her successor who was said to be grossly incompetent was at Baskin Robbins Australia a longer time only due to a rurmoured illicit relationship with other married management. Typically, the woman in an office relationship was sacrificed as she was, and the manager continued to collect his share bonuses and office perks. Burke replaced this sacked marketing manager, who replaced a previously sacked marketing manager, who replaced a previously sacked manager. . . the pattern of marketing failures is all too clear.
25 December 2009
ALLIED BRANDS ACQUISITION TARGET BIG DAD'S PIES RUNS TO SIGN WITH RETAIL FOOD GROUP

Shock and anger swept the holiday offices of Allied Brands on Christmas Eve.
23 December 2009
GOLD COAST BUSINESS MATES WORK FURIOUSLY ON SHARE PRICE RUNUP WHILE MANAGING DIRECTOR SELLS DOWN!

22 December 2009
ALLIED BRANDS TARGETED IN ASIC CRACKDOWN ON INSIDER TRADING
21 December 2009
ALLIED BRANDS & DUNKIN DONUTS HIRE SPIN DOCTORS INSTEAD OF ADDRESSING FRANCHISEE DISASTER
17 December 2009
KOREANS CONTINUE TO EXPOSE DUNKIN BRANDS AS WILLING ACCOMPLICE IN DUD AUSTRALIAN BASKIN ROBBINS FRANCHISE SOLD WITH RESIDENT VISAS
10 December 2009
CHRONICLE OF ALLIED BRANDS FALSE OR MISLEADING PRESS RELEASES CONTINUES!

12 March 2008: Says company has "undertakings or deposits" for 25 new stores to open by July 2008. ANOTHER STATEMENT NEVER HAPPENED They never tell investors how many stores are closing. Misleading, misleading.
3 December 2007: Says company will see "significant boost in store numbers in WA" in eighteen months. Says "we will increase number of Kenny's Cardiology stores to 18 over the next 18 months". The result after 18 months? FIVE STORES with TWO SHOWN AS FOR SALE.
This press statement also says Allied Brands is obtaining sites first to prove they work, and then finding franchisees. This hasn't happened. Results speak for themselves. Why are 40% of Kenny's Cardiology shops in Western Australia for sale? Don't they know the company is planning big expansion?
The "big expansion" also means Sydney, with 11 shops, has FIVE FOR SALE - ALMOST HALF THE FRANCHISEES TRYING TO GET OUT!
20 November 2008: Big press release telling everyone it would start Cookie Man shops in "at least three new countries by the end of 2008". They say "strong interest" from these countries would make them open there.
03 December 2009
ALLIED BRANDS FANCIFUL LIES HAVE NO BELIEVERS ANYMORE AS FIGURES PROVE TO BE MANIPULATED NONSENSE

01 December 2009
ALLIED BRANDS ANNUAL MEETING - COMPANY LIES AND SPINS, ANGRY SHARE OWNERS CALL MANAGEMENT LIARS, ASK WHERE WENT ALL THAT CASH???
Despite the spin and press releases from Allied Brands Ltd. (ABQ) touting "strong sales" and "increased profits", angry shareholders yesterday called management on the lies and deceit of the last several years.30 November 2009
ALLIED BRANDS MASSIVE ICE CREAM PRICING INCREASES TAKE ANOTHER VICTIM - ALL BASKIN ROBBINS SHOPS IN THAILAND TO CLOSE IMMEDIATELY!
Allied Brands Ltd, (ABQ) who used a brief dip in the AU $ exchange rate to rape shop owners with a 35% price increase on imported AND domestic products, have seen this strategy take down 44 shops in one hit.29 November 2009
BEN & JERRY'S ON THE ATTACK IN AUSTRALIA - BASKIN ROBBINS NO WHERE TO BE FOUND

American Ice Cream Powerhouse franchise Ben & Jerry's have this week arrived in Australia, with huge media hype and powerful, high-end products to match.
26 November 2009
ALLIED BRANDS SHARE PRICE MANIPULATION CONTINUES?

20 November 2009
THE END IS NEAR FOR BASKIN ROBBINS AUSTRALIA AS STOCK DWINDLES

17 November 2009
ALLIED BRANDS SHARES CONTINUE SLIDE AS ASX ACTS AGAINST ILLEGAL ACTIONS BY DIRECTORS
Despite massive open market Allied Brands Ltd share purchases (activity that accounts for most of the activity in the shares on the nominated dates) by Chairman and Director Lachlan McIntosh recently, the share price continues to collapse as word of the critical Baskin Robbins supply problems circulates from the franchisees to the general public.10 November 2009
ALLIED BRANDS TRYING DODGY INVESTMENT COMPANIES FOR BAILOUT CASH - ASX AND ASIC AGAIN INVOLVED
In addition to Elders Corporate and Leadenhall VRG, management at Allied Brands Ltd (ABQ) and executives tied to Korda Mentha have been trolling for money at the most dodgy money lenders in Australia. Desperate to get more operating capital, Allied Brands is now talking to Tricom Futures Services P/L.04 November 2009
ALLIED "MEGA DEAL" COLLAPSES, ANNOUNCES INSTEAD JUNK "PURCHASE" OF ANOTHER FAILED COFFEE SHOP CHAIN AND MORE CAPITAL RAISING FOR OPERATIONS
As reported in SMART COMPANY, the "big deal" that Allied Brands claimed was being negotiated has failed to materialise. Insiders report that financiers necessary for this "big deal" rejected the idea after reviewing the poor state of Allied Brands balance sheet, with cash still bleeding to support crashed operations. This has included Elders Corporate, which reportedly rejected the deal earlier in the week.30 October 2009
ALLIED BRANDS FAILS TO PROVIDE "FLAVOUR OF THE MONTH" TO BASKIN ROBBINS FRANCHISEES -NOW FIVE MONTHS!
Baskin Robbins franchisees have written to confirm that Allied Brands, despite contractual obligations to franchisees and Baskin Robbins USA, have failed to provide the FLAVOR OF THE MONTH FOR FIVE MONTHS ! ! !28 October 2009
TRADING HALT NOW BECOMES ASX SUSPENSION FROM QUOTATION - DUE DILIGENCE REVEALING MASSIVE PROBLEMS TO NEW SUCKER-INVESTORS!
ALLIED BRANDS LTD. on Monday asked for a "trading halt" pending an announcement on an acquisition - the announcement to be made by open of trading this morning.27 October 2009
ALLIED BRANDS CALLS TRADING HALT FOR "NEW ACQUISITION"
22 October 2009
20 October 2009
ALLIED BRANDS MANAGING DIRECTOR TIED TO DISGRACED COLLAPSE OF SUPER GP - CALLED LIAR BY QUEENSLAND PREMIER!
"These are not people you can trust."
Baskin Robbins, Cookie Man, Awesome Water franchisees along with Allied Brands shareholders would agree - Bad Faith is a standard of operation for Allied Brands.
The SuperGP website still claims the race begins "In 2 Days".
The Queensland Police and Queensland State Auditor have opened a criminal investigation into the collapse of this event, and possible criminal charges against those responsible including the board and directors, apparently including director Peter Graham. Mackenroth has already been bounced from the board in disgrace.
Perhaps this will spur the current investigations into getting some of these crooked companies shut down.
Peter Graham has been actively attempting to cash out of Allied Brands (according to filed ASX reports) since the last annual report showed a massive miss despite his assurances of profits to the market and press.
16 October 2009
ALLIED BRANDS RAISES MORE CASH WITH CUT-PRICE SHARE ISSUANCE. WILL THE CASH BLEEDING NEVER STOP?

15 October 2009
ALLIED BRANDS (ABQ) THE COLLAPSE CONTINUES WHILE REST OF MARKET SKYROCKETS
"SOPHISTICATED INVESTORS" were recently offered "discounted shares" in Allied Brands Ltd. (ABQ).13 October 2009
AMBUSH NEWS REPORTERS LOOKING FOR LACHLAN MCINTOSH, TOM KRULIS, & FRANZ MADLENER
08 October 2009
CONVERSATION REPORTED FROM ALLIED BRANDS SWITCH BY ABQ EMPLOYEE THIS A.M.
"Good morning, Allied, xxxxxxx speaking"07 October 2009
WENDY'S EMPLOYEES MOCK BASKIN ROBBINS AND ALLIED BRANDS
After seeing the continued collapse in Allied Brands Ltd. (ABQ) shares, today in a market up by over 2%, we were surprised to receive an email from a Wendy's Ice Cream management employee. They say:05 October 2009
RFG CEO TONY ALFORD BUYS HIS SHARES EVEN AFTER RUNUP! PETER GRAHAM SELLS ABQ AFTER COLLAPSE!
01 October 2009
ABQ MANAGING DIRECTOR RUNS OUT, CASHES OUT, ON LOUSY ANNUAL RESULTS
On the heels of of another failed year for Allied Brands Ltd (ABQ), managing director Peter Graham is apparently being shown the door by other management - and is cashing out at a huge loss on his way out.25 September 2009
FRANCHISEES CONFIRM - ICE CREAM SHORTAGE DESTROYS BRAND MARKETING AND DISRUPTS SCHOOL HOLIDAY BUSINESS!
Franchisees have been writing in to advise that Allied Brands (ABQ) management is in crisis mode as the ever-popular "Flavour of the Month" is missing FOR THE SECOND MONTH IN A ROW!24 September 2009
SHARE MARKET ANALYSTS POINT OUT MORE DODGY FACTS IS ABQ ANNUAL REPORT!
A share market analyst specialising in the fast food industry has written with his take on the financial statements produced to the market for the year ending 2009.19 September 2009
[단독] 배스킨라빈스 본사 횡포 `도 넘었다`


한 마트 내에 두 곳의 점포를 내주는가 하면 점포이전을 거부하면 사업포기를 요구하는 일도 빈번합니다.
특히 재계약 시점에 1천만원이 넘는 기계구입 등을 권유해 가맹점주들의 원성이 높아지고 있습니다.
유미혜 기자가 취재했습니다.
< 기자 > 일산의 한 대형마트 4층에서 배스킨라빈스를 운영하고 있는 김모씨.
올해 4월말 본사에서 같은마트 1층으로 이전할 것을 요청했다고 말합니다.
이전을 위해서는 7천만원이나 되는 리모델링비와 마트 보증금 1천5백만원을 추가로 내야 해 김씨는 기존 장소에서 영업을 하겠다고 본사측에 알렸습니다.
김씨의 계약기간은 2010년 1월까지였습니다.
하지만 한달도 채 안된 5월초, 이 대형마트 1층에 배스킨라빈스 매장이 새로 문을 열었습니다.
본사 직원이 점포를 낸 것입니다.
< 인터뷰 > 김모씨/ 일산 배스킨라빈스 점주
"이 마트 1층에 배스킨라빈스 투점(2호점)을 내줬어요. 그것도 (배스킨라빈스) 본사 직원 것을요. 말도 안되죠"
< 브릿지 > 지금 제가 서 있는 이 대형마트에는 배스킨라빈스가 두곳이 있습니다. 한곳은 4층, 한곳은 1층에 있습니다.
하지만 이같은 행위는 위법일 가능성이 큽니다.
< 독점규제와 공정거래에 관한 법률 > 2조3호에 따르면 `가맹계약기간중 가맹점 사업자의 영업지역 안에서 가맹점 사업자와 동일한 업종의 자기 또는 계열회사의 직영점을 설치하는 행위를 금지하고 있습니다.
< 인터뷰 > 김만환 공정거래위원회 가맹유통과장
"만약 정보공개서 또는 가맹계약서에 영업지역을 보장한다는 내용이 있음에도 불구하고 가맹본부가 이를 지키지 않을 경우에는 가맹사업법 위반행위가 되고, 그에따라 시정명령이나 과징금 부과 조치가 가능합니다."
배스킨라빈스 정보공개서에도 이같은 규정이 나와있습니다.
6조 영업지역 보호조항을 보면 "가맹점 사업자가 영업지역 재조정에 대한 동의를 하지 않을 경우, 계약기간 동안 영업지역 내에 다른 가맹점을 설치하지 않는 것을 원칙으로 한다"고 나와 있습니다.
배스킨라빈스의 가게 이전권고는 전부터 문제가 돼왔습니다.
경기도에서 배스킨라빈스를 운영했던 이모씨.
장사가 잘 되고 있는 가게를 재계약을 할 때 본사측에서 갑자기 이전할 것을 요구했다고 말합니다.
하지만 이씨는 본사의 지시를 거부했고 그 결과 사업을 접을수 밖에 없었습니다.
< 인터뷰 > 이모씨/ 전 배스킨라빈스 점주
"핵심상권에 있었어요. 그런데 그것을 자꾸 이전하라고 요구하더라구요, 본사에서 이전을 안하면 재계약을 안해줘요, 전 10월 중순쯤 사업포기각서를 쓰고 결국은 폐업을 했는데 그 자리에 다시 배스킨라빈스가 들어왔어요. 이전을 해야만 하는 상황이라면 할 수 있지만 전혀 이전해야할 상황이 아님에도 불구하고 점주를 바꿔버린단 말이에요"
이처럼 가게를 이전해야 재계약을 해주는 것은 가맹점주들 사이에서는 공공연한 사실입니다.
하지만 의무 계약기간인 3년이 지난 뒤 이같은 이전 지시나 기계구입 등을 요청하고 있어 어쩔수 없이 막대한 비용을 들여 가게를 옮기는 경우가 많습니다.
대구에서 배스킨라빈스를 운영하고 있는 나모씨도 같은 경우입니다.
본사 측의 점포 이전 지시에 어쩔수 없이 가게를 옮기면서 당시 2천만원이나 되는 기계를 구입할 수 밖에 없었다고 말합니다.
< 인터뷰 > 나모씨 /대구 배스킨라빈스 점주
"이전 확장할 때 하드락 기계를 넣으라고 하더라구요, 그 장비가 2천만원 정도 한다고 하는데 이전할 때는 하드락 장비를 무조건 넣어야해요, 안넣으면 이전이 안되거든요. 저는 확장이전이 말이 안되는게 앞면이 12미터고 매장이 25평인인데, 아이스크림가게가 25평이면 굉장히 큰거 아닙니까"
현재 배스킨라빈스 본사는 가맹점에게 평균 3년간 운영할 수 있도록 계약을 해주고 있습니다.
3년 이후부터는 1년씩 재계약을 하지만, 5년이 지나면 짧으면 3개월마다 계약을 다시합니다.
본사가 이전을 권하는 데에는 가맹점의 경쟁력을 향상시키기 위한 것도 있지만 자리를 옮길 때마다 리모델링비 등 추가수입이 생깁니다.
하지만 김씨나 이씨가 수억원을 투자한 사업을 그만둔 진짜 이유는 다른데 있었습니다.
막대한 비용이 들어가는 기계를 본사측에서 지속적으로 구입하라고 권유했던 것입니다.
< 인터뷰 > 김모씨(일산 배스킨라빈스 점주)
"가게를 옮기라면 옮겨야 하는거고 장비를 바꾸라면 바꿔야 해요. 쇼케이스도 보통 하나에 천만원씩 하는데 그런 장비를 또 바꾸라고 해요. 저희는 케익이 안나가는데도 불구하고 일주일에 한두개 나가면 잘 나가는 거거든요, 그런데도 케익냉장고를 바꾸라고 하고.."
실제 본사의 기계 강매에 대해 가맹점주들은 장사를 계속하기 위해 어쩔 수 없는 현실로 받아 들이고 있었습니다.
하지만, 정보공개서를 보면 본사의 기계만을 쓰도록 규정하고 있어 어쩔수 없이 구입할 수 밖에 없습니다.
문제는 기계값이 시가보다 터무니 없이 비싸다는데 있습니다.
< 브릿지 > 지금 보이는 이 계산기의 가격은 5백50만원입니다. 시중에서 판매되는 가격보다 두배나 비쌉니다.
휴지통 하나만 38만원입니다. 다른 장비의 단가들도 상상을 초월합니다.
아이스크림 쇼케이스(KCKDC-87V)가 1천1백만원, 하드락 요거트 머신(STONE ICE 1000 COLD)이 1천3백만원, 아이스크림 저장고(대)는 1백50만원, 제빙기(50KG) 2백30만원, 빙삭기 1백70만원입니다.
전자저울 38만원, 믹서기도 160만원이나 되지만 여기에 10%의 세금까지 붙습니다.
하지만, 상당수 가맹점들이 본사의 눈치를 보며 기계를 구입하고 있는 것이 현실입니다.
이에대해 회사측은 A/S와 관리비용 등이 들어가기 때문에 가격이 비싼 것이라고 설명합니다.
같은 마트 내에 점포를 내준 것에 대해서는 그런 일은 없을 것이라며 그곳이 어디인지를 오히려 반문합니다.
< 전화 인터뷰 > SPC그룹 관계자
(한 건물안에 배스킨라빈스를 두 곳을 내줬는데 그래도 되나요?")
"똑같은 브랜드를 두개 내줄 수가 없죠. 어디가 그렇죠?" 그게 한 건물내에 두개가 나갔다고 하면 양해없이 나가지는 않았을 텐데요, 양해없이 나갔나요?"
하지만, 회사측은 20일 기자와 만나 4층 점주가 1층으로 가지 않겠다고 해서 1층에 점포를 내준 것이라고 해명했습니다.
한편, 배스킨라빈스를 운영하고 있는 비알코리아의 본사인 SPC그룹은 가맹점 확장을 통해 큰 수익을 내고 있습니다.
지난 2005년 매출 1조 돌파, 점포수 2천5백개를 달성했고 지난해는 매출 1조8천억원, 점포수 3천3백개까지 급성장했습니다.
올해는 매출 2조에 점포수 4천개까지 기대하고 있습니다.
< 클로징 > SPC그룹의 홈페이지를 보면 `윤리경영`이라는 말이 나옵니다.
식품문화를 선도하는 기업이 되기 위해서는 가맹점주들에게 잊지 못할 상처를 주고 있지는 않은 지 돌아봐야 할 때입니다.
17 September 2009
호주 베스킨라빈스 - KOREAN PEOPLE MOBILISE TO NOT BE VICTIMS FROM ROGUE FRANCHISOR BASKIN 31 ROBBINS IN AUSTRALIA!

호주에서 멍들고있는 배스킨라빈스 !
로케이션의 문제라고 볼 수도 있겠지만, 대체적으로 배스킨라빈스라는 글로벌 브랜드 자체의 매력도나 호감도가 이곳 호주에서는 그리 대단한 것이 아니며, 비교적 더운 날씨에도 불구하고 아이스크림 가게가 문전성시를 이룰 정도로 '아이스크림' 이 인기가 있는 것은 아니다.
14 September 2009
ALLIED BRANDS ANNUAL REPORT - ANALYSTS CONFIRM AMPLE EVIDENCE OF IMPENDING DOOM
A leading financial share market analyst has confirmed key items buried in the summary annual report for Allied Brands Ltd. (ABQ) show continued evidence that franchisees are failing in large numbers. This is especially true for the Baskin Robbins and Cookie Man brands, where years of franchisee abuse has made these shops virtually impossible to sell.07 September 2009
AUSTRALIA BASKIN ROBBINS FAILURE RATE OVER 5 TIMES GREATER THAN AMERICAN OR KOREAN OR JAPANESE B-R SHOPS
In a recent publication, the continued collapse in Allied Brands ability to select Baskin Robbins franchisees and locations continues to be exposed.04 September 2009
ABQ HIRES NEW CHIEF FINANCIAL OFFICER - WHERE DO THEY FIND THESE MANAGEMENT JOKERS??
In a desperate move to slow the cash burn that will likely take Allied Brands over the edge soon, the directors has come up with a brilliant idea - to hire a CFO that has a suspicious history at failed companies as well as mysterious hirings followed by resignations.03 September 2009
RESULT OF ALLIED BRANDS PURCHASE OF VILLA & HUT? UNDERSTAFFING, BAD QUALITY, HIGH PRICES, BLOODY TYPICAL
WHERE IS ALL THE CASH? HOW CAN ABQ PAY THE PROMISED DIVIDEND?
The Allied Brands (ABQ) annual report evaluations are starting to come in.31 August 2009
LIES, LIES, and DAMNED LIES - ALLIED BRANDS ANNUAL RESULTS SHOW COLLAPSE IN BASKIN ROBBINS BRAND, HUGE MISSED PROFIT FORECAST
Peter Graham, Managing Director Allied Brands Ltd. (ABQ) said on 22 June 2009 that "the company reaffirms the current forecast net profit before tax of a range of $6.0m - $7.0.m remains on foot". Also what he told to the Rivkin "Stock Bullshitter's Report"29 August 2009
ALLIED BRANDS MISSES ANNUAL REPORT DEADLINE AS DIRECTORS FIGHT WITH AUDITORS, EACH OTHER
Management battles are said to be underway at the Gold Coast offices of Allied Brands Ltd (ABQ) with the result that the company has missed its reporting deadline for the Annual results report.
28 August 2009
ALLIED BRANDS PARTNER DUNKIN BRANDS ANTI-FRANCHISEE TACTICS ORDERED EXPOSED BY COURT

26 August 2009
ORGANISED SHARE CHURN OF ALLIED BRANDS FAILS AS INVESTORS SMELL A RAT
The two week share market blitz being investigated by both the ASX and ACCC has failed to move the shares as hoped by management.With over 8 MILL SHARES traded in two weeks (1/3 the turnover for the year!) the stories in the Rivkin Reviews clearly were seen as false by the market. The Rivken Report is considered to be a "book for hire" by low-value share companies trying to save their companies.
All the while reputable franchisors like Retail Food Group (RFG) continued to power forward on the results of profitable franchisees, efficient and competent management, and good economic planning. Real investors continue to pile into this company, while the real investors buggered in their collapsed ABQ investments look for the exits in droves. Baskin Robbins, Cookieman, Kenny's Cardiology, Awesome Water, and now Villa and Hut franchisees all continue to express fear of the impending collapse of their franchisor.
ABQ middle management, fed up with director-level decisions that give them increasingly worthless shares while the underlying problems are unaddressed, continue to leave the firm only to be replaced with less experienced and less competent wankers.
All that's left this month is the annual report - so filled with shonky claims that only a day or two will go by before these shares resume their downward trek again. The only question for market watchers is how many shonky claims will be allowed in the report by auditor Hacketts? Are they willing to continue to put their reputation and licence at risk for ABQ directors?
24 August 2009
ALLIED BRANDS TARGETED AS "ROGUE FRANCHISE" BY NEW AUSTRALIAN LAW (FROM BLUE MAU MAU)
That in itself was not unusual but there to defend and deflect was Mark Dreyfus, the government’s member for Isaacs. The performance, or more accurately, the non-performance, of Emerson was always going to be difficult to defend and to his credit Dreyfus made some relevant points.
It is debatable whether the discussion of the Hon Don Randall’s motion held greater weight in its push to implement the recommendations from the 2008 Federal Inquiry into Australia’s booming scam franchising industry or whether the point was the failures of Minister Emerson. A full reading can be found on Hansard.
Don Randall, member for Canning, moved that the House:
condemns the Minister for Small Business for ignoring the calls of current and former franchisees, the Opposition and his own colleagues to urgently implement the recommendations'
Mark Dreyfus concedes:
Every member of this parliament would have received, I would be certain, complaints from people involved in franchising in their electorate offices and those complaints would possibly have been in respect of some very large franchise systems and possibly in respect of some quite small franchise systems.'
Dreyfus’ defence of government inaction can be summarised in a suggestion that because scam franchising has been rampant for decades [first reported in 1976] there is no great need for urgency and every government since should shoulder some responsibility. What the hell that has got to do with delivering or avoiding a solution I am yet to fathom.
Joanna Gash responded:
'I do not care who was in government. It is now the Labor government, so let us get on with fixing the problem. We are looking for leadership on this issue but all we are finding is silence from Minister Emerson. It is not only the opposition calling for urgent action; members on the government side are also callingfor action. Franchising transcends political boundaries.'
Bernie Ripoll chaired the original Federal Inquiry and while he defended the slow progress from the Minister’s office he stood behind the need for the reform that the Minister has ignored and questioned:
The committee was very conscious of the need to make good, sound, solid recommendations, because we all understood the need to get the right balance between regulation—and the cost of regulation—and allowing franchisees and franchisors to go about their own business, to follow the terms and agreements within their own contracts. We all support that but there is abuse in the sector by some and that needs to be dealt with.
Lets be fair here; Emerson cannot win no matter what he does. He is driven by ego and the influence of his mates at the Franchise Council of Australia. Both have been challenged. Emerson’s performance to date has been one of a child given the ultimate power to make a decision and he is enjoying that power. His frustration comes at two levels.
He is well aware that he is incapable of delivering a satisfactory solution to the problems facing franchising. Franchisees generally expect little from Emerson and he is well aware that once he finally tells the world of his momentous new action plan franchisees will scream long and loud. He will give franchisees crumbs and then the FCA will put on their show of outrage claiming he has gone too far.
Emerson is playing at minimising his fallout rather than to seriously address the damage facing the franchising industry and it appears he could not care less about ‘mum and dad’ investors.
Chalpat Sonti reporting for Fairfax this week:
'Dr Emerson has met with franchisor representative group the Franchise Council of Australia, but not with franchisees, in the wake of the report. That has led franchisees, who are not represented by a group of their own, to fear Dr Emerson will water down or discard…'
Australian franchisees are now looking to State representatives of the calibre of Tony Piccolo [South Australia] and David Gibson [Queensland] to ignite the franchising debate at State level. Perhaps State governments are needed to deliver quality in franchisee protection while Federal political point scoring delivers nothing.
Most in Australian politics seem to have forgotten this is about an environment that delivers protection for rogue franchisors who rip off the little folk and destroy generations of families. Franchising reform requires balance but that balance cannot continue to allow governments to ignore the abuses and the consequences of legislation and regulation that fails.
ALLIED BRANDS LTD (ABQ) BEWARE - YOU ARE ONE OF THE TARGETED ROGUES!
22 August 2009
ALLIED BRANDS PHONY SHARE RUNUP INVESTIGATED BY THE ASX - INSIDERS AT IT AGAIN?
The Australian Stock Exchange and ASIC has now an open investigation into the persons involved in the massive share price runup attempt by Allied Brands Ltd. (ABQ) the last few days. While the runup attempt has been unsuccessful, over 3 million shares have traded (the phrase "changed hands" may be incorrect) which is over 20% of the shares traded THIS YEAR.17 August 2009
LETTER FROM A GRATEFUL AUSSIE WHO GOT THE FACTS AND BOUGHT ANOTHER FRANCHISE
FROM A GRATEFUL READER - 11 August 2009
NOW JAPANESE FRANCHISEE COMPLAINTS PILE UP AGAINST BASKIN ROBBINS AND COOKIEMAN!

06 August 2009
RETAIL FOOD GROUP POWERS FORWARD - ALLIED BRANDS ILLEGAL ACTIVITIES CONTINUE (ASX NOTICE ATTACHED)

04 August 2009
호주에서 멍들고있는 배스킨라빈스

호주에서 스타벅스라는 메이져 브랜드가 좌초한 사건에 대해 다룬바가 있는데, 이번에는 세계적인 아이스크림 프랜차이즈의 대명사라 손꼽히는 배스킨라빈스의 멍들어가고있는 현실에 대해 한번 다루어볼까한다.
자료수집 차 검색기를 좀 돌려보니, 2002년 경에 한국에서의 연매출이 약 700억원이던 것이, 2004년 경에는 연매출 1100억원을 돌파하는 기염을 토한 것으로 보인다. 최근 데이터는 찾아볼 수 없지만, 2008년에 BR 코리아측의 배스킨라빈스 매출 및 던킨 도너츠 매출이 합계 3000억원을 넘었다고 하니...
크헉! 상상이상의 대단한 규모다!!!
배스킨라빈스 호주는?
배스킨롸빈스 써뤼원~
자, 이런 세계적인 아이스크림 브랜드인 배스킨라빈스의 호주에서의 현실은 어떠할까?
호주 배스킨라빈스 사업은 Allied Brands 라는 Queensland Gold Coast 에 위치한 마스터 프랜차이즈 업체가 점주들(franchisee) 을 모집하여 운영되는 전형적인 프랜차이즈 시스템(속칭 체인점 형식)을 띄고 있다.
특별히, Allied Brands 는 배스킨라빈스 이외에도 Cookie Man 이라는 커피/쿠키 전문점을 비롯해 선물가게 등의 여러 프랜차이즈 권한을 갖고있는 ASX 상장업체이다.
Allied Brands 의 가장 주력 프랜차이즈인 배스킨라빈스는 1991년 호주에 정식 입성하여, 2009년 현재 약 80여개의 매장이 운영 중에 있으며, 이들의 가맹안내문에 따르면, 최초 약 25만 달러 이상의 투자자금에 업장의 조건 등에 따라 추가 금액이 더 투자되어야 한다.
문제는 이렇게 점주들이 적지않은 돈을 투입했었음이 분명함에도 불구하고, 80개의 매장 중 무려 40% 에 달하는 32개 배스킨라빈스 점포가 매물로 시장에 나와있다는 것은 상당히 안좋은 징조임이 분명하다.
비지니스 활황기에 단기수익을 노리고, 매물 거래가 일어난다면이야 브랜드 가치를 업은 exit plan 으로 인정할 수 있겠지만, 2009년 현재 상황은 전혀 그렇지가 못하다.
게다가, 마스터 프랜차이즈인 Allied Brands 란 상장회사의 기업가치의 바로미터로 나타나는 주가현황을 보면, 참담한 현실을 느낄 수 있다.
2009년 6월 12일 현재 주가 16센트이며, 시가총액은 약 1천7백만 달러에 불과하다. 이 금액은 Allied Brands 가 그동안 배스킨라빈스를 제외한 나머지 프랜차이즈 브랜드들을 인수하는데 들인 자금보다도 싼 금액이다. ^^
한국에서는 한해 매출만 천억원을 돌파하고 있는데, 호주의 경우, 마스터 프랜차이즈 기업의 시가총액이 170억원 수준...
마스터 프랜차이즈라는 업종의 특성상, Allied Brands 는 돈을 벌기 위해서는 신규 점포를 많이 깔아야하며, 기존 점포들의 매출증대를 통해 제품 공급비용의 마진 및 로열티 등을 벌어들여야 한다.
그 중, 초기 lump sum 수입을 벌어들이며 신규 제품 및 서비스 공급마진을 일정부분 고정시키는 차원에서 신규 점포(franchisee) 를 확보하는데 열을 올리는 것은 프랜차이즈 업종 전반에 있어서 쉽게 볼 수 있는 영업전략이다.일부 웹사이트 등을 통해 폭로되고 있는 배스킨라빈스 프랜차이즈를 활용한 호주 이민 프로그램을 통해 벌어지는 일련의 사건들이라 할 수 있다.문제는....
앞서도 간단하게 BR Korea 가 운영하는 한국에서의 배스킨라빈스의 매출규모나 사업현황이 얼마나 대단한지 말한바 있다.
그로인해 한국인들에게 배스킨라빈스라는 브랜드가 얼마나 매력적으로 보일지는 쉽게 짐작할 수 있는 내용이다. 이런 브랜드에 대한 맹신으로 인해 위와 같은 사업 이민의 덫에 걸린 피해자들이 나온 것으로 해석할 수 있다.
중요한 현실은 이러한 브랜드 매력도가 호주에서는 동일하게 먹혀들지 않는다는데 있다.
로케이션의 문제라고 볼 수도 있겠지만, 대체적으로 배스킨라빈스라는 글로벌 브랜드 자체의 매력도나 호감도가 이곳 호주에서는 그리 대단한 것이 아니며, 비교적 더운 날씨에도 불구하고 아이스크림 가게가 문전성시를 이룰 정도로 '아이스크림' 이 인기가 있는 것은 아니다.
로케이션 이야기가 나와서 말인데...
Brisbane 의 New Farm 에 위치한 배스킨라빈스 매장의 경우, 심한 날은 하루 매출이 80 달러에 불과하다고 한다.아무리 그래도 하루 매출 80 달러는 너무 하잖아. -_-;;더욱 큰 문제는 이러한 매장을 비자와 묶어서 수십만불에 한국사람에게 팔아먹었다는데 있다. 그것도 최고 경영자의 형제이자 이사란 작자가... -_-;;
위의 링크들에 의해 폭로되고 있는 내용들이 얼마나 정확한 내용인지는 확인이 필요하지만, 프랜차이즈 관련 뉴스, 정보 사이트로 유명한 Bluemaumau 에도 소개되고 있는 것으로보아 향후 어떤 형태로 문제가 불거지게 될 지 관심이 가게된다.최소한 호주에서는 "31가지 맛있는 맛의 세계를 선사하는 배스킨라빈스" 라는 간판 하나만 믿고 사업에 뛰어드는데는 상당한 문제가 있다.안전하다고 무작정 기댈수 없는 프랜차이즈 사업
프랜차이즈 사업에 뛰어드는 이유가 브랜드와 시스템이 제공하는 사업의 안정성과 상대적으로 예측가능한 수익/매출구조 때문 아닌가?위의 몇가지 웹사이트 정보들을 긁어모아서 일반화하기에 무리가 있다할 수 있을지 모르지만, Allied Brands 라는 마스터 프랜차이즈의 기업가치가 표하는 바도 그러하며, 각종 암울한 지표들과 corporate governance 에 대한 불신들도 배스킨라빈스의 앞날에 심각한 먹구름을 깔고 있다. Criminals
실제, 배스킨라빈스 프랜차이즈 점포의 숫자는 성장단계에서 정체를 거쳐, 줄어드는 단계에 들어서고 있다. Peter Graham
메이져 브랜드의 프리미엄을 고려한다면 80개에 불과한 점포 수는 상당한 영업에로를 단적으로 보여주고 있다.
예를 들어, fresh juice 의 호주 로컬 브랜드라 할 수 있는 Boost Juice 의 경우, 2000년 사업시작에도 불구하고 이미 170개 이상의 프랜차이즈 매장을 확보하고 있다. (게다가 초기 투자금은 배스킨라빈스에 필적하거나 능가하는 수준!)점포 사업주가 그 지역에 대한 소비자 성향이나, 소비자 계층 등에 대한 연구가 부족했을 수도 있고, 해당 로케이션 자체가 주차공간이나 주변 교통환경 등을 고려할 때 최적의 여건을 갖추고 있지 못해서 일수도 있다.
하지만, 마스터 프랜차이즈로서 비자를 빌미삼아 사업여건이 좋지않은 점포를 팔아치운다던지 하는 일련의 행위들은 호주에서의 배스킨라빈스의 어두운 앞날을 재촉할 뿐이라 생각된다.
덕분에 우리 가족들은 과감하게 배스킨라빈스를 버리고, 로얄 코펜하겜(Royal Copenhagen) 과 Wendy's 에 정착하기로 했다."기업윤리에 깐깐하게 신경쓰는 아빠 덕분에 우리 아이들은 배스킨라빈스랑 본의아닌 결별을 하게 되어버렸네. ";
27 July 2009
ANOTHER WEEK WITH MORE SHARE PRICE BACKSTOPPING BY ALLIED BRANDS (ABQ) DIRECTOR!

In what's becoming a painfully obvious ploy, Allied Brands director Peter Graham (pictured here) has again shown the lengths that directors will go to give a misleading impression about the company's share price.
23 July 2009
WANT TERRIFIC INVESTOR PERFORMANCE? LOOK TO RFG! ABQ DYING MISERABLE PATHETIC DEATH WITH ACCC, ASIC, ASX ALL CONDUCTING INVESTIGATIONS!

21 July 2009
ANOTHER DOWN DAY FOR ALLIED BRANDS
On huge volume, Allied Brands Ltd. (ABQ) saw the bulk of these shares traded DOWN again.20 July 2009
베스킨라빈스 1초의 고백
17 July 2009
ANOTHER DOWN WEEK AS ALLIED BRANDS CONTINUES THE COLLAPSE
13 July 2009
ALLIED BRANDS (ABQ) THE COLLAPSE CONTINUES
As Allied Brands Ltd (ABQ) shares continue their relentless collapse to near zero, colleagues of former director and ABQ shill Glenn Molloy have begun to question his relationship with this company.10 July 2009
AS PREDICTED, INSIDER PROPS UP ALLIED BRANDS AS REAL SHAREHOLDERS SNUB PURCHASE
06 July 2009
INSIDERS PLUG MONEY HOLES IN ALLIED BRANDS CASH DRAIN
As predicted last week, the failure of the "special offer" to current shareholders of Allied Brands Ltd (ABQ) failed to garner anything close to the funds necessary to pay for the debt-heavy Villa & Hut. Most of the funds they were trying to raise in this "deal" were earmarked to plug the cash hole in the Allied Brands balance sheet, as well as throw non-performing CEO Shane Radbone a bone. Insiders claim Radbone is mostly sidelined but directors fear another major shorttime executive leaving abruptly would send the wrong (but honest) signal to the Australian Stock Exchange.30 June 2009
ABQ POSTS "RESULTS OF MEETING" - MARKET DRIVES SHARES EVEN LOWER!

29 June 2009
PANIC GRIPS SEABEACH, LET THE BACKSTABBING BEGIN!
In a surreptitious email this morning, we were advised that management is in a scrum trying to figure out how to avoid their company looking like this picture.25 June 2009
NEW SHARE OFFER COLLAPSING, PANIC SWEEPS GOLD COAST OFFICES OF ALLIED BRANDS

We were tipped about the frantic meetings, panicked looks, and shouted phone calls that have occurred this week as Allied Brands (ABQ) management, stunned that their "share offer" to existing share holders has collapsed.
23 June 2009
ALLIED HIRES MORE EXECUTIVES AS PAYOFF FOR SHARE PURCHASE - WHEN WILL THE BIG SALARIES STOP?
20 June 2009
ALLIED BRANDS EMPLOYEE WARNING
19 June 2009
COOKIEMAN STAFF SHOCKED AT BASKIN ROBBINS PROBLEMS, GROW CONCERNED FOR THEIR FUTURE
16 June 2009
ALLIED BRANDS KOREAN WOES INCREASE IN COMMUNITY REPORT
15 June 2009
AWESOME WATER BOYS ENGAGE LEGAL REPRESENTATION TO GET $3.6MILL
ABQ SHARE PRICE PLUMMET CONTINUES THIS MORNING.
ALLIED BRANDS LTD (ABQ) price continues to plummet this morning.ABQ SHARES CONTINUE TO TANK AS REALISATION OF THEIR FINANCIAL CONDITION BECOMES CLEAR

12 June 2009
AUSTRALIA STOCK MARKET SHOWS NO ONE INTERESTED IN ALLIED BRANDS ABQ SHARES ANYMORE

10 June 2009
WHEN IS AN "INVITATION" A BAD THING?
Title of shareholder document sent to current share market LOSERS.05 June 2009
"VILLA & HUT" CLONE "SAMSARA" FAILS - HUGE LOSSES, SCREWED FRANCHISEES

03 June 2009
MAJOR FINANCIAL ADVISOR MDS AGREES - ALLIED BRANDS (ABQ) DUD INVESTMENT

01 June 2009
ALLIED BRANDS LAUNCHES MASSIVE SHARE DEVALUATION PROGRAM
27 May 2009
VILLA & HUT - ANOTHER SMALL FRANCHISE TO BE VICTIMISED BY THE PROS AT ALLIED BRANDS

26 May 2009
COOKIES LOADED WITH RATS! NSW GOVERNMENT PENALTY NOTICE FOR COOKIEMAN, MIRANDA
The New South Wales government has now published the results of food safety inspections in the Sydney area.23 May 2009
ALLIED BRANDS PLAN MEDIA PUSH TO INCREASE SHARE PRICE

Sources inside Allied Brands Ltd (ABQ) have written this blog saying that ABQ managers are spending lots of time recently preparing media plans - not for franchisees to sell more ice cream or cookies but instead trying to push Allied Brands share price higher.
18 May 2009
WHAT'S CAUSING THE ALLIED BRANDS ICE CREAM SHORTAGE? NO VANILLA???
17 May 2009
ADVERTISEMENTS OFFERING AUSTRALIAN VISAS WITH PURCHASE OF AUSSIE BASKIN ROBBINS STILL APPEARING

More ads have been found touting the "great GUARANTEED opportunity" for buying a Baskin Robbins shop from Allied Brands, which includes Australian permanent residency visa (at least according to this ad).



